Why Create an Info Product?
Creating an information product is one of the best ways to make money online. The reason for this is simple. With digital products you have no variable costs per unit all of the money you earn from info marketing is pure profit.
This allows you to give commissions on sales of your product of 50% and 75% and still be earning a living.
Another great advantage of an info product is the potential to create an ROI positive marketing channel which could be scaled up nationally or globally.
Say you make an info product on How to Play the Banjo which you sell for $49,99. Then imagine you are able to buy target clicks at 50 cents per clicks and you have a 2% purchase rate. Given these numbers you’d have a cost per sale of $25 per e-book. If you are able to create a marketing funnel like the one described you could simply press a button and launch the campaign world wide and watch the profits roll in.
This is the holy grail of info products but it is easier said then done. The first step is figuring what you are going to write about.
Stage 1: Brainstorming Topic Ideas:
Choosing a topic for an info product can be a challenge. Most people however have some set of specialized knowledge that they can share. To determine your potential info product there are a few questions to consider. What are you passionate about? What are you interested in? What excites you? What is your hobby? What did you take in school? What have you learned in your life?
In my case for example I know how to play piano, play guitar, write songs, write musicals and advertise on Google.
Stage 2: Narrowing Down the Topic Choice:
Let’s continue with my example and my skill said. Perhaps what I am most interest in is writing musicals. But is this a good niche? A good way to determine this is to look at the Google Adwords Keyword Tool.
This tool shows you search volume of any keyword for a specific period of time. It will also show how competitive the keywords involved in. In order to use the Google Keyword Tool you need an Adwords account but you do not need to spend any money on Adwords.
I can see based on searching with the Google Keyword Tool that keywords like “How to Write a Musical” are not very competitive but it doesn’t look like there is enough search volume for it to be worthwhile. My other talent which is playing piano has a much greater search volume but it is a bit more competitive. Try to go through your interests and determine which keywords have good volume but are not too competitive.
Step 3: Create the Product:
You’ve chosen what your topic will be and now it is time to make it. There are a number of different choices in regards what form your info product will take.
The ones I prefer to make are e-books and video courses but you could make an audio course as well. You can make your e-book in Microsoft Word pretty simply, and with modern day HD phone technology you could make a pretty good looking video course on your phone.